Getting the message out there
I have been trying to get some feedback on a couple of surveys that Lantra is running.
The first, a feasibility study for the development of an online skills recording system, as a business tool, which logs training and skills. It would allow employers to manage, plan, record and retrieve details of their staff training and development. It would flag up the requirements for refreshers and updating to ensure that the business remains compliant with contract requirements etc. (My input into this was for the arboricultural and forestry sector, although a similar survey is underway for amenity horticulture, landscape and sports turf – see Lantra website for details or contact Charlotte Binnie, or David Winn at Lantra).
The second survey, into the development of an Apprenticeship training Agency (ATA), an organisation that can attract, select and place apprentices within the industry as well as support them through out their training period. An ATA would recruit, screen, skills test and interview candidates based on the businesses’ specific needs, then employ the apprentice on behalf of the business, managing all payroll and HR functions for the term of the apprenticeship. This would be for the whole of the land-based sector.
We are constantly being told that the quickest way to get a message around, and to get folk engaged now is to use the social networking sites. That being the case I placed the links for the surveys:
Skills Framework:
http://www.snapsurveys.com/swh/surveylogin.asp?k=133597347494
Apprenticeship Training Agency:
http://www.snapsurveys.com/swh/surveylogin.asp?k=133588309446
onto discussion groups though Linkedin, the skills framework link was added to the Arb Assoc Facebook page, I tweeted them to followers, and added them to discussions on the Arbtalk forum, as well as sending the links by email to my various contacts.
The quickest response came from the direct emailing into established networks of contacts. It was, however, only slightly ahead of responses from Arbtalk.
It does tend to suggest that folk will get involved and are genuinely interested in the things going on in our industry.
Oh, and if you want to show how good the response times are on HortWeek, just click on the links above.


